Online pages should not be just a collection of thumbnails of works; chapters, work information, medium descriptions and access methods all determine whether the public can truly understand the exhibition.
Online exhibitions expand access and change viewing conditions. Instead of experiencing space through physical movement, viewers rely on page order, image proportions, loading speed, and text hierarchy to build understanding. If you just move the exhibition wall content to the web page, the structure of the exhibition will often disappear on the screen.
Online publicity cannot be measured solely by the number of visits. Whether the page is suitable for different devices, whether the information about the work is complete, whether images and sounds can be interpreted by alternative text, and whether the content can continue to be accessed after the event is over, will all affect whether the public actually gets access to the work.
Chapter structure helps viewers establish viewing direction
While a physical exhibition can organize content with space, distance, and transitions, an online page needs to establish rhythm through chapter titles, sequence of works, and clear navigation. Each chapter should answer the question of what it contributes to the whole, rather than just being grouped mechanically by medium or author.
Mobile devices in particular need to reduce the amount of information that appears at the same time. Presenting the work and necessary explanation first, and then providing further reading, allows the audience to enter at their own pace without being faced with dense information at the beginning.
Work information and access assistance are curatorial content
Author, title, year, medium, size or duration are basic conditions for understanding a work. For sound, video and interactive works, the playback method, subtitles, transcripts and operation requirements should also be described.
Alt text, color contrast, keyboard access, and clear link names are not post-launch technical patches but curatorial choices that determine which members of the public have access to the exhibition.
Continuous access requires version and rights management
Online exhibitions often continue to exist after the end of the project, so it is important to confirm the authorization period, presentation version and correction method of images, videos and texts. Content that cannot be made public over the long term should have alternative explanations, rather than a sudden expiration date.
When the page retains stable links, update times, and work-related information, online exhibitions can be transformed from short-term publicity into readable, citable, and maintainable public archives.